“Put it on the Internet and wait for the phone to ring”. That’s perhaps how many people see an estate agent’s life, and there’s undoubtedly some mystery around precisely what agents do beyond putting a property on the market and showing people around.
While a big part of the day is being out in the neighbourhood and looking at homes, there’s plenty more work that might not be so obvious. A bit like a swan gliding majestically across a lake, there’s a lot of action under the surface to keep things moving smoothly.
To shine a light on all that happens, you’re invited this week for a look behind the scenes of Luxe homes by for a fly-on-the-wall experience. By the time you’ve read this blog, you’ll be armed with insider info and primed to choose with confidence the estate agent that’s right for you.
Remember that you’re always welcome to get in touch for a talk about moving home: just pick up the phone for a chat on 01388 221005 or send an email to email@example.com. But meanwhile, let’s dive into a typical day of getting the neighbourhood moved.
There’s definitely an art to putting the right buyer together with the right property.
When someone sends in a viewing request for a home they’ve seen on the Internet, they usually don’t end up buying it. Sales come from listening to the hopes and desires of buyers and learning what lies at the heart of their move. Very often, people start looking for one thing but end up choosing something completely different.
Typical moving stories include simplifying a commute, needing more space, wanting to downsize, changing schools or work, finding a permanent solution to working from home, or having somewhere secure to park a prized new car.
But not every buyer needs to move; some of them simply want to. One might like the idea of a new renovation project; another might be looking for a change of scene, and someone else might find themselves with a sudden chance to move up the property ladder through a pay rise, promotion or inheritance.
As well as looking at motivation, matchmaking also means ensuring that anyone coming to view your home is actually able to buy it. Do they have a mortgage agreed in principle; are they really a cash buyer; is their current home already under offer; is there anything else that might affect their ability to move?
These factors are essential elements in pairing people with property, meaning more relevant viewings for buyers and fewer wasted ones for you.